Our environment is changing rapidly – with dynamic markets, new competitors and technologies. As you may have learnt from the media, Daimler AG is therefore planning to reposition itself to act quickly and remain agile.
With this in mind, PROJECT FUTURE was initiated with the aim to further focus and strengthen the corporate structure of Daimler. At the end of July 2018, the Board of Management and Supervisory Board of Daimler AG approved the new corporate structure for Daimler AG. Under the leadership of Daimler AG, three legally independent entities would be established for the business divisions, namely: Mercedes-Benz Cars & Vans, Daimler Trucks & Buses and the existing Daimler Financial Services AG. The initiation of PROJECT FUTURE in our market, South Africa, resulted in the creation of an additional legal entity in Daimler Trucks and Buses Southern Africa (Pty) Ltd (DTBSA), effective 1 January 2019. In this way, Daimler Trucks and Buses Southern Africa will aim to create the conditions to unlock market potential and to optimally focus on the needs of our customers.